Venues have another option when it comes to secondary market ticket sales with the recent launch of SeatAdvisor’s TicketResell.
The product allows patrons to resell tickets to events by relisting them through a venue’s primary inventory, ensuring a secure transaction.
“Other secondary market sites will put a guarantee and they’ll eat the cost if it’s a fraudulent transaction, but with us, it’s a guaranteed transaction because it’s going back through the same system those tickets were initially generated from,” Brandon Hanke, SeatAdvisor VP of business development, told Pollstar.
Fans can view interactive maps to select their actual seats instead of rolling the dice with a StubHub or Craigslist purchase, and venues are able to control the parameters of the purchase process.
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