Apple’s new service has already attracted sponsors like McDonald’s, Pepsi and Nissan.
Apple’s iTunes Radio is gearing up for a September launch, with an ad model that has already attracted interest from blue-chip clients. According to a detailed report from Advertising Age, iTunes Radio will debut next month with sponsorship from McDonald’s, Pepsi, Nissan, Procter & Gamble, and potentially one or two additional clients that will remain category-exclusive through 2013. Beginning in January 2014, the service will be widely available to all advertisers, and allow them to target more granularly. An Apple spokesperson declined to comment to Billboard on the report. Read the rest of the report here.
Article by: Andrew Hampp, Billboard