The Secondary Market’s Top Ticketing Giants, TicketNetwork and Stubhub, to Integrate Software

TicketNetwork is revolutionizing the secondary ticketing market again with its new Point of Sale Software (POS). For the first time ever, TicketNetwork’s POS will be integrated with StubHub’s  API to provide brokers and retail customers alike with the best experience possible. According to Don Vaccaro, TicketNetwork CEO, “TicketNetwork needed to take the position that the consumer experience means more than short term profits.  Having the brokers’ inventory on our competing exchanges raises the experience to a new level.  We will continue to act in the best interest of the consumers rather than short term profits.”

With TicketNetwork POS 11, brokers are now able to automatically upload their inventory to StubHub, a division of eBay, Inc. (EBAY), from the TicketNetwork exchange.  Brokers can govern ticket groups and pricing with ease, selectively choosing which tickets they would like to appear on both exchanges.  Another advantage of integration is that when the tickets are sold from one exchange, the available inventory is updated in real-time on all the exchanges. By instantly updating inventory, the risk of double sales is decreased, making for a smoother ticket buying experience for both brokers and customers. Read more on the article here.

Article by:  Dayna Stein, TicketNews

 


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